Norfolk, Nebraska's Trusted Tackle Shop

Born on the Plains,
Built for the Water.

From crappie holes to musky lakes, Midwest Master Baits equips Nebraska anglers with the lures, tackle, and know-how to make every cast count.

Explore Our Products (402) 992-6163
What We Carry

Gear That Gets Results

From budget-friendly basics to premium select lures — we've got everything you need for Nebraska's best fisheries.

Assorted fishing lures and crankbaits
Popular

Artificial Lures

Crankbaits, soft plastics, jigs, spinnerbaits, and topwater — curated picks that work on Nebraska's walleye, bass, and crappie.

Live bait in a tackle shop

Live Bait

Minnows, leeches, waxworms, and more — kept fresh daily so you never head to the water unprepared.

Fishing rods and reels on display

Rods & Reels

Light rods for panfish, heavy action for musky — we stock the lines and reels that match your style and your target species.

Tackle boxes and accessories

Tackle & Accessories

Hooks, sinks, swivels, line, tackle boxes — the small stuff that makes the big difference when a fish is on.

Fish finder and electronics

Electronics & Gear

Fish finders, depth finders, and boating essentials to help you locate the fish and get there safely.

Can't Find What You Need?

Give us a call — we'll track it down or suggest the best alternative for your situation.

Call (402) 992-6163
Interior of Midwest Master Baits tackle shop in Norfolk
Our Story

Norfolk's Home Base
for Everything Fishing

Midwest Master Baits isn't a big-box store with a fishing aisle. We're a dedicated tackle shop — the kind where the person behind the counter actually fishes Nebraska waters.

Whether you're a weekend angler casting from the bank at Lake McConaughy or a seasoned guide running a charter on Lake Ohara, we stock what works and give honest advice you won't get anywhere else. No upsells, no guesswork — just real gear from real fishermen.

Norfolk, NE

Right on W Madison Ave — easy to find, easy to park.

Expert Advice

Staff who fish here and know these waters inside out.

More Than a Shop

What Makes Us Different

We're your neighbors, your fishing buddies, and your go-to resource for everything on and around the water.

Local Knowledge

We know which spots are hot this time of year and what's biting — ask us before you head out.

In-Store Selection

Walk in and see exactly what you're buying — no surprises, no online guesswork on size or color.

Special Orders

Need a specific lure or hard-to-find item? We'll source it for you — just give us a call.

Community Focus

We support local fishing events, youth programs, and conservation efforts right here in Norfolk.

Find Us

Visit the Shop

We're right in the heart of downtown Norfolk — easy to find and ready to help.

Address

2104 W Madison Ave
Norfolk, NE 68701-4533

Get Directions
Get in Touch

Have a Question?

Drop us a line or give us a call — we're always happy to help fellow anglers.

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